Money, Money, Money; OC #2
Ah yes, the advertising industry, it never ceases to amuse me. Everywhere you look, there is some kind of ad. Apparently, CNN has taken advantage of yet another aspect of the "New Frontier", AKA the web. Because of the Internet, it has become so easy to get your ad out to just the right people. In the case of CNN, they market their T-shirts to those who regularly read their stories, instead of just putting up an ad on a billboard. But really, the scariest part in my opinion, happens on facebook. When I first joined, the ads displayed seemed random, but after awhile, and after filling in my interests and such, the ads became somewhat 'personalized' for me. For example, in my interests, I stated that I like running. BAM! I constantly see ads for sites with training programs, running shoes, and the like. I also seem to get gender specific ads as well, makeup, shoes, clothing. This is creepy if you ask me. In the COTA buses, on the handholds, there are little ads advocating against smoking. Now who is the typical rider of the COTA buses? Teens, and those with lower paying jobs. Is it a coincidence that these are also the targeted demographic of cigarette companies? I think not. I have even heard of ideas for companies to sponsor city sidewalks, so each concrete block would be filled with an advertisement for Pampers and the like. America is definitely a corporate country.
Posted in: on Sunday, May 11, 2008 at at 2:49 AM 2 comments